([ Portland], [Or], [05/ 28 /04])— The Cascade Pacific Council, Boy Scouts of America (BSA) received the National President's Award for Marketing Excellence. The local council won in the Best Web Site Category. Established six years ago, the national competition recognizes outstanding and innovative marketing produced by, or on behalf of, the Boy Scouts of America. This year there were 317 entries in eight categories. Entries were judged by a panel of 13 marketing, advertising and public relations professionals. Awards were given in each of the eight categories based on council size. Recipients were recognized at a National BSA Annual Meeting in Chicago in May.
“We are thrilled to receive the award, said Sherry McVey, Marketing Director, Boy Scouts of America, Cascade Pacific Council. The web site is well utilized and we strive to continually improve its function,” she added.
Web site award criteria included:
- Site content must meet the needs of target audiences.
- Site must be easy to navigate.
- Site invites repeat traffic.
- Site design and function should be creative and original.
- Site must project a professional council image.
- Site must meet stated objective(s).
To review the award winning marketing web site, visit the web site at www.cpcbsa.org.
For more information about the Boy Scouts of America, please contact the Cascade Pacific Council, Boy Scouts of America, 2145 SW Naito Parkway, Portland, OR 97201 (503-226-3423).
About the Cascade Pacific Council, Boy Scouts of America
The Cascade Pacific Council ranks among the nation’s largest Scout councils (out of 319) in terms of membership. The Cascade Pacific Council serves more than 47,889 youth in 18 counties in northwest Oregon and southwest Washington, and is supported by more than 15,902 adult volunteer mentors.
Local Boy Scouts of America Accomplishments
This last year (2003) Scouts of the Cascade Pacific Council reached out to the community and achieved the following outstanding accomplishments:
Goodwill/Good Turn – Scouts collected 362,895 pounds of usable clothing and household goods for Goodwill Industries in 2004. Over the past ten years, 4.2 million pounds have been collected.
Camping Program – The Cascade Pacific Council has one of the strongest outdoor camping programs in the country, camping 11,000 boys at seven summer resident camps and ten day camps last year.
Scouting for Food – Scouts collected 519,766 pounds of food for local hunger relief agencies through the Scouting for Food drive in December 2003.
Guy Miller Tree Plant – Over 2,500 youth and family members planted nearly 37,500 tree seedlings in our forests and neighborhoods in support of the Guy Miller Tree Plant program. Since 1977, this program has accounted for the planting of more than 2 million trees.
Violence Free Spring Break – In partnership with the Portland Police Bureau, the Police Activities League, Multnomah County, Boys and Girls Club, and other organizations, the Cascade Pacific Council has planned, coordinated and staffed special events like “Violence Free Spring Break.” Over 375 youth were served for this event alone. These events use Scouting facilities and curriculums to deliver positive, values-based programs.
Outreach – Over $29,930 in scholarships was awarded to over 536 youth members for summer camp.
Boy Scouts of America - Connecting youth with communities and families.
This page last modified
June 2, 2004
