How Event Promotion Works

District & Council Event Promotion

Here’s our standard event marketing cadence for approved District & Council events and activities:   

• Prior to requesting event promotion, your event MUST be approved by your Staff Advisor.
• If you are conducting an overnight event, you must fill out and submit the “NCAP Short-Term Authorization & Assessment Declaration” form and send to Carrie Hutchcraft at carrie.hutchcraft@scouting.org at least 90 days prior to the event.
  • Events on Council Property: please contact your staff advisor to check availability and scheduling.
  • Events Not on Council Property: If your event is not on council property, you must fill out this form .
• You will then submit your event via the button below at least two weeks prior to the registration open date.
• Once event is submitted: “Save the Date” added to Compass Points email newsletter.
• Once registration opens: “Registration Now Open” message posted on Facebook as Event. Event web page is created or updated. Event promoted as News item in Compass points. Event-specific email is created and sent to the CPC Member Database and can be targeted to unit types, districts, etc.
• The following event promotion cadence is typical but subject to change based on other events and activities that also need promotion:
  • One Month Out: reminder email sent & Facebook/Instagram reminder posted.
  • Two Weeks Out: reminder email sent & Facebook/Instagram reminder posted.
  • One Week Out: reminder email sent & Facebook/Instagram reminder posted.
  • Optional: “Last chance! Registration Deadline is Tomorrow” message delivered, if needed. (i.e event isn’t full).
  • NEW: promote your event on the CPC Scouting Expedition podcast! Check it out here and schedule an interview time here. Chris will follow up with you. PRO TIP: bring up to 3 guests who can have a discussion about “why” people should attend your event.
  • During/After Event: social media posts may be created. Text your pics to our Marketing Director, Chris Bartell, at (971)337-5922 

Scout Unit Event Promotion

The CPC is happy to provide you with flyers, stickers, signage and other promotional tools. Click below to place an order for promotional materials, get digital downloads, and get FREE access to our “Marketing Toolkit” built in Canva. There you’ll find a variety of templates for social media graphics and more. For Canva training, please contact our Marketing Director, Chris Bartell, at chris.bartell@scouting.org