Marketing Tools & Resources

Promote Your Unit & Share Your Scouting Story

The Podcast is Back! Get the Latest News!

Listen or watch the weekly Scouting Expedition podcast from our new studio in the new office! And if you have a story to share, contact us at podcast@cpcscouting.org

NEW! Themed “Invite-a-Friend” Open House Tools

Get the social posts, flyers and gear you need to invite new friends into Scouting any time of the year!

Blast Off Into Scouting

Race Into Scouting

Get Hooked on Scouting

September Open House Night Theme: Be “SCOUT” Prepared

September is “National Preparedness Month,” the perfect time for our Scouts to promote and share our Scout motto while helping friends, neighbors and new Scouts be prepared.

What’s in This Campaign

Plug-and-play “Open House” programs for September to make planning fun and easy
Tools to invite new families to attend your “Open House” meetings and join Scouting
Patches (of course) for Scouts who join and Scouts who recruit friends!
A “First Aid Kit Fundraiser” to support Scouts/units while helping others “Be Prepared.”
A council-wide advertising/marketing campaign

Get Campaign Details

Order First Aid Kits

Promote Your Next Unit Event or Annual Calendar with these Customizable Postcards!

Use these postcards to as person-to-person invitations to your next “invite-a-friend” event! You can customize them yourself using this Word template and printed on these name badge stickers, or click the ORDER FORM buttons to have us customize them for you!

Order Cub Scout Pack Materials

Order Other Unit Materials

2-STEP PRO MARKETING TIP: Nurturing Strategy vs. Join Now

Prospective families may not have any Scouting experience. So, instead of sending them directly to your “Be A Scout” link, use a “nurturing” strategy that will entice and excite families to join your Scout unit by directing them to your social media accounts or website. Here’s how it works:

Step 1: Create a Link Tree: If you have a website or public Facebook or Instagram feed, create a FREE Link Tree page that gives folks a multitude of ways to see your scouts in action and connect. Here’s one example: https://linktr.ee/t107pdx Create your FREE Link Tree here.

Don’t have a public social media account? Here are some tips from the “Simple Social Media” webinar.

Step 2: Use your Link Tree in a QR Code: Next, use this FREE QR code generator that also tracks the number of scans to create a code with your Link Tree.

Use this simple elevator pitch when talking to new parents:

“Using the great outdoors as our classroom, we help get your kids prepared for career and life.”

Need Help? Have a Story to Share? Contact Us!

Contact the CPC’s Director of Marketing & Innovation, Chris Bartell, with your specific needs at chris.bartell@scouting.org If you have a story to share, use these Media Alert & Press Release templates to share your story with local media or send your story to Chris. Photos or video to share? Please text them to Chris at (971)337-5922 with your unit and event info!

Help Us Spread the Word by Supporting CPC Marketing Efforts!

We offer as many FREE marketing materials as possible to our Scout units to help them promote local Scouting, such as flyers, banners, stickers, and more. We also work hard to increase our brand awareness and invite new families to Scout with us through various marketing efforts. Want to learn more? Contact the CPC’s Director of Marketing & Innovation, Chris Bartell, with your questions at chris.bartell@scouting.org or make a donation below:

Support CPC Marketing Efforts