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Marketing Tools & Resources

Promote Your Unit & Share Your Scouting Story

2022 Recruting Campaign: #AdventureOn

Click the images below for new recruiting materials from the Boy Scouts of America Brand Center!

Tips on how to use the BSA Brand Center

Register below for recruiting webinars from the Boy Scouts of America

New! Let the CPC Energize Your Social Media !

Together, we can spread the great word about your unit and Scouting in the CPC! How?  Connect your unit’s Facebook group/page or Instagram feed to us, and we’ll post weekly content your unit’s parents can simply share to their feeds.  (You can still update your feeds too, this will just help keep it fresh!)

How it works:

  1. Watch the video below.
  2. Give the CPC’s Sendible account (our social media management tool) access to the public pages/feeds of your choice via the tool below. (Your Facebook page MUST be “public” for this to work.)
  3. We’ll post fun content to your account weekly to provide increased awareness and activity.
  4. Your unit still posts unit stories, events and activities too!
  5. Your volunteers/parents share posts to their social media feeds.
  6. More people become aware of your Scout unit and how awesome Scouting is in the CPC!

What we’ll Post:

Posts will be about “adventure, grit and growth” but generic to Scouting. The post copy will drive viewers to connect with your unit. For example, we’d use this image with the following copy, driving viewers to connect with you via Direct Message: 

“If we want our children to move mountains, we first have to let them get out of their chairs.”  – Nicolette Sowder. 
Couldn’t have said it better ourselves! DM us if you want to hear more about how we get kids unplugged and outdoors!

 

Examples of What We’ll Post for You

Some Units Who Have Connected

Click below for examples of units who have connected to the CPC. You’ll see some posts from the CPC as well as unit posts. 

How to Connect Your Social Media Account

Connect Your Account

Need Help? Contact Us!

Contact the CPC’s Marketing Director, Chris Bartell, with your specific needs at chris.bartell@scouting.org 

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