We as consumers expect a great experience with the brands, organizations and groups we want to connect with. Whether it’s using an iPhone, posting on Facebook or calling an Uber, it the expereince has to be good, or we’re unlikely to use the service again.
It may sound silly, but it’s the same with your Scout unit. Your unit is probably a bit different than one nearby, and sharing this uniqueness is important to connecting with parents and future Scouts that are a great fit.
Whether you love summer camp and adventuring outdoors, or are more advancement and community minded, then share your uniqueness with the world in your “Be A Scout” pin, on social media and your unit website.Β Β
In this webinar, we start discussing the 3 P’s of Marketing: 1. Positioning 2. Packaging and 3. Promotion.Β We’ll share why it’s important to have a unique “brand” for your Scout unit so you connect with parents and kids who are a perfect fit for your Scout unit. (A.K.A. marketing “positioning.”) Then we’ll share why a social media presence or website is key to growing your pack, troop, ship or crew. (A.K.A. marketing “packaging.”) Our next webinar will discuss new promotional tools for your Scout unit.
